CompaniON

Top 10 design winning proposal of smart signage

Location

Shanghai, China

Year

2017

Credits

Anastasia Kucherova / Sergio Romeo

HI-TECH PARK JOURNEYS
CompaniON guides journeys trough the Hi-tech park and takes care of everyone following the users:

Office workers needs practical information to get their goals as sooner as possible. Timing, city connections, activities calendar and sharing infos are daily bread. CompaniON language is comforting.

Children of this times live the an plain air with a mix of games (memory, treasure hunt…) and notions about nature . They like to share the experiences on social networks. CompaniON’s language is funny but not infantile.

All people are equal but disables specially take care of city connections and ad hoc facilities. CompaniON language is rispectful.

Fitness users live the park in terms of open air activieties and relax moments sharing their healty life as status symbol. CompaniON languages become ironic and humorous.

 

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